There is no Social Media Strategy, Only Marketing Strategy
I recently read a blog post by Christopher Koch on The Customer Collective called There is no Social Media. Only Marketing Strategy, and personally, I couldn’t agree more. Web 2.0 and Social Media have...
View ArticleUsing a Link Badge can Help Improve your Search Rankings
An integral aspect of SEO is building relevant and quality links from other websites. A link can be thought of as a vote for your website. The more votes a website has (from other sites, especially...
View ArticleMy Top 10 Web Organization Tools
http://search.twitter.com Great place to start your research. Just type in a search term and watch. ScanSource Community Connect with industry contacts and browse the educational content HootSuite...
View ArticleSearching for a Way to Increase Your Search Engine Ranking?
If you are like me, you are probably overwhelmed with all of the opinions, statistics, and potential SEO (Search Engine Optimization) tactics out there. The Google algorithim is made up of over 150...
View ArticleIs Social Media Changing Marketing? Or the People we Market to?
These days I am intrigued by anyone who is willing to stand up and express what is seemingly an unpopular opinion. We’ve all been there….In the midst of a heated strategy session where everyone seems...
View ArticleWant to enhance your value proposition?
Social media can help. Once you can clearly articulate the benefit you bring to your customers, you can use social media to get the word out. Communicate your message on your Facebook Fan page, Tweet...
View ArticleCustomers have transitioned from the hunted to the hunter
No doubt, you are looking for ways to drive revenue, improve productivity and cut costs. And thanks to social media, you can expand your ecosystem and find new customers. Look for communications tools...
View ArticleLooking for ways to extend your reach?
Twitter, Facebook, LinkedIn, blogging… No doubt these words have become part of your every day lexicon. Or perhaps the mere thought of social media makes your head spin. Regardless of your relationship...
View ArticleAppSource and Merchant Services and SUMO, oh my!
We’re all abuzz with excitement over the new programs and services ScanSource has recently announced. But it’s a lot to keep track of. So consider this your pocket guide for keeping up with the latest...
View ArticleJoin ScanSource at AIM Expo 2010, Nov 1-3 in Chicago
Chicago. Grain maker. Stacker of wheat. Presenter of Auto ID and Mobile IT knowledge. City of the big shoulders. Although the calendar is ticking, there is still time to register and attend AIM Expo...
View ArticleAIDC Trends Research from the Aberdeen Group
Your customers are on the move. Do you want to find out where they are going? I just had a chance to preview some research about AIDC trends and how retailers are extending their traditional POS...
View Article
